As hot and spicy flavor profiles continue to grip American palates, San Francisco’s Hotaling & Co. is launching an all-new artisanal agave spirit – Fiero Habanero Tequila. Fiero is naturally infused with habanero peppers. Forty times spicier than Jalapeno peppers on the Scoville Heat Scale, Fiero Habanero Tequila will heat up home bars and back bars with its flaming agave kick.
The habanero infusion provides a flaming hot flavor- making it the perfect challenge shot or the key ingredient to a spicy margarita. Fiero’s daring heat takes the flavors of Mexican dishes to the next level.
“Spicy foods continue to rise in popularity, as is a thirst for high-quality tequila” said Brian Radics, Chief Marketing Officer at Hotaling & Co. “With its authentic Mexican heritage and groundbreaking heat, Fiero Habanero Tequila speaks to two popular trends in U.S. dining and bar culture – the hunt for heat and the thirst for top-quality agave spirits.”
Fierno Habanero Tequila Delivers Spice Bomb Heat
