Flow Beverage has officially launched its Flow Vitamin-Infused Water line of products in three new organic flavors: Cherry, Citrus and Elderberry.
Flow Vitamin-Infused Water will be in standalone display racks in Fred Meyer’s Natural sections. This launch will be supported by several activations including social media and digital campaigns.
Flow believes that its vitamin-infused water products are a healthier alternative to similar products in the functional water category. Flow Vitamin-Infused Water contains 120% of the daily recommended daily value of Vitamin C and is an excellent source of zinc. It has zero sugar, calories or preservatives, and is made with organic certified ingredients.
Flow’s CEO, Nicholas Reichenbach, said, “Expanding our product offering into a new functional water category is a natural next step for Flow. This product complements our existing portfolio of functional beverages.”