Elena Ford, Ford’s Chief Customer Experience officer, has been named Chief Dealer Engagement Officer. She will work with Ford’s 10,000 dealers worldwide to accelerate their transformation into a competitive differentiator across Ford Blue, Ford Model e, Ford Pro and Lincoln.
Lisa Materazzo, formerly Toyota’s top marketing executive in North America, is joining Ford as Global Chief Marketing Officer.
Ford Appoints Marketing Executives Ford Motor Co. has announced key leadership appointments.
