FRESCA Mixed has debuted on retail shelves across the U.S.
The pre-mixed, ready-to-drink alcoholic beverages are crafted with real spirits that complement the classic flavors of FRESCA. Two 100-calorie, zero-sugar, 5% ABV varieties-Vodka Spritz and Tequila Paloma-are available in four packs of 12-oz. cans sporting a sophisticated yet distinctively FRESCA packaging design. Constellation Brands will produce and market FRESCA Mixed through a brand authorization agreement with Coca-Cola Co..
“We know that many FRESCA drinkers enjoy it as a mixer with alcohol spirits to create their favorite cocktails,” said Dan White, Chief of New Revenue Streams (NRS), Coca-Cola North America.
FRESCA Mixed Cocktails Makes U.S Debut
