After more than 125 years as one of sport’s most iconic snacks, Cracker Jack is adding a new face to its roster, with the introduction of Cracker Jill to celebrate the women who break down barriers in sports. Tapping into the brand’s rich history with America’s favorite pastime, Cracker Jill comes to life through five different representations on a series of special-edition bags, which will be available this baseball season in professional ballparks across the country and through a donation of $5 to the Women’s Sports Foundation.
Tina Mahal, V.P., Marketing, Frito-Lay, said, “We’ve been inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented in even our most iconic snacks.”
Frito-Lay Introduces Cracker Jill
