Frito-Lay needed a merchandising vehicle to lift sales of single-serve salty-snack offerings in grocery stores. The vehicle drove impulse and accompaniment trial of product offerings. The design highlighted product in attractive fashion throughout the sell-down cycle. Created by Universal Displays & Fixtures, 726 East Highway 121, Lewisville TX 75057; (Web Site) www.udfc.com
Frito-Lay Single-Serve Perimeter Tower
