Frontgate is launching its new retail experience at Preston Royal Village in Dallas, TX. Frontgate’s unique indoor/outdoor atrium space allows customers to engage with the industry-leading outdoor assortment year-round. The Design Studio provides dedicated conference space for Frontgate’s expert designers to collaborate with customers.
Key elements of the new store include a front vestibule – reminiscent of a traditional home foyer – showcasing seasonal offerings; a unique central atrium to test and engage with the best-in-class outdoor furniture assortment; and an in-store Design Studio with dedicated expert staff.
The new store offers an elevated and intuitively designed shopping journey, presented in vignettes. These vignettes offer guests the ability to browse by room, with curved archways and architectural detailing signaling a transition between looks and providing a more intimate, home-like shopping experience.
The signature, central atrium space mimics the outdoor experience, showcasing the world’s best outdoor furniture in realistic lighting – no matter the time of day or season.
Frontgate Launches New Store Experience
