PepsiCo wanted to create an integrated pallet display that would grab customers’ attention, create an easy shopping experience and move product from the backroom to the sales floor at Dick’s Sporting Goods locations. An opportunity existed for the brand to expose shoppers already familiar with Gatorade products to buy additional offerings. This display established a highly visible, multi-product display unit shoppable from multiple angles. Created by: United Displaycraft, A Great Northern Instore Company, 333 East Touhy Avenue, Des Plaines, IL 60018; (Web Site) www.uniteddisplaycraft.com
Gatorade Dick’s Sporting Goods Floor Display
