GE Appliances has introduced a washer designed for Hispanic consumers in the U.S. The GE Washer with Spanish-Language Panel is the first washer of its kind in the U.S.. The new washer has a Spanish-language control panel and custom features that reflect popular Hispanic consumer preferences.
With Hispanics in the U.S. predicted to account for 70% of new homeowners over the next 20 years, GE Appliances is bringing meaningful solutions to the forefront for this growing U.S. demographic.