General Mills wanted to create a dynamic “party on a pallet” for Old El Paso’s annual Cinco de Mayo promotion in Publix stores. The pallet unified the brand’s 19 SKUs into an upbeat, inspirational, one-stop-shopping hub with meal solutions, holiday entertaining and cross-promotion of Publix’s fresh produce and poultry for this short but crucial 10-14 day Cinco de Mayo sales window. This display was created by Menasha, 1645 Bergstrom Rd., Neenah, WI 54956; (Web Site) www.menashadisplay.com
General Mills Old El Paso Publix Pallet Display
