General Mills and SEGA of America teamed up to celebrate Sonic the Hedgehog and the release of his film, “Sonic the Hedgehog 2,” with a special-edition line of cereal and fruit snacks.
Now fans can collect gold rings just like the Blue Blur with a new honey-flavored, ring-shaped cereal, complete with Chaos Emerald and Spin Dash marshmallows, as well as a fun back-of-the-box activity for a speedy way to start the day. The partnership also includes brand new Sonic the Hedgehog fruit snacks, which come in a variety of shapes and flavors for speedsters on the go.
“Our goal is to create holistic brand experiences for our consumers, and we’re so excited to be able to join SEGA to extend the ways that families can engage with the beloved Sonic the Hedgehog this spring,” said Katie Wong, head of Ideas & Partnerships for General Mills.
General Mills & SEGA Team Up For Sonic’s Birthday
