Gillette needed an upscale display for its Fusion ProGlide FlexBall razor. The display needed to include all elements of the morning shaving regimen. The display is targeted at and visible to the Male Groomer (age 18-34) shaving customer who is currently using a “lesser” system. This display was created by New Dimensions Research, 260 Spagnoli Road, Melville, NY 11747; (Web Site) www.ndrc.com
Gillette Fusion ProGlide FlexBall Razor Display
