Glossier Launches In Sephora US & Canada

Glossier is launching its products at 600 Sephora stores across the U.S. and Canada.
Kyle Leahy, Glossier CEO. said, “Sephora is the perfect partner for Glossier’s first-ever retail relationship. We both strive to celebrate the joys of beauty discovery and it’s where so many of our customers are already shopping.”
With its new home at Sephora, Glossier aims to bring customers a slice of the lush Glossier-pink vibes of its flagship stores, within the sleek, white and black aesthetic of Sephora. Its iconic hue serves as a cool backdrop highlighting its products while the equally iconic wavy tray tester system from its flagship stores finds its home on its Sephora gondola’s top shelf.
It isn’t just a decorative element, but also an innovative system that allows the trays to be easily moved and rearranged for future products. Its signature “You Look Good” mirror is one of the first elements customers will notice when shopping the gondola.
“We could not be more excited to bring Glossier’s fun, diverse, and approachable product assortment to our Sephora clients,” said Carolyn Bojanowski, EVP Merchandising at Sephora.