GoodPop and 4ocean announce that GoodPop will join the clean ocean movement, making history as the first food brand to receive its Plastic Neutral Product Certification. The two-year agreement with the frozen treat maker and the country’s premier ocean clean up company will offset more than half a million pounds of plastic from packaging and fund ocean, river, and coastline cleanup efforts around the world. 4ocean is a premier ocean cleanup company dedicated to ending the ocean plastic crisis. Since 2017, its professional, full-time captains and crews have removed more than 28 million pounds of plastic waste and other man-made debris from the world’s oceans, rivers, and coastlines.
“Nurturing a healthy environment is a key area of focus for GoodPop and Pledge Good Foundation, and this plastic neutral certification is a huge step forward in our sustainability efforts that align our product with our mission,” said Daniel Goetz, CEO, GoodPop. “We’re proud to be part of the impactful work 4ocean is doing to protect our oceans and we hope our involvement inspires other brands to join this cause.”