GoPro announced a large-scale merchandising rollout and sales program at Best Buy. The retail expansion combines the installation of completely redesigned world-class product displays, an assisted sales program, and in-store and digital marketing to deliver a complete GoPro experience to customers.
Best Buy’s CES locations will feature expanded product displays, with twice the accessory space to offer customers a wider selection to see and discover the latest from GoPro. The new expanded product displays are now in the Best Buy Camera Experience Shops and will be added to remaining Best Buy locations in July.
“We believe that combining our expanded shelf space and brand presence with Best Buy’s knowledgeable sales staff will ensure a terrific in-store experience for GoPro customers,” said Dean Jahnke, GoPro’s Senior V.P., Global Sales Channel Marketing. “We’re excited to offer customers a total GoPro experience at Best Buy locations across North America.”
GoPro worked with OSI Creative, (www.youronesource.com), a Los Angeles, CA-based display firm to created these new in-store displays.
GoPro Announces Retail Expansion At Best Buy
