Greenworks Launches Store-Within-A-Store In Best Buy

Greenworks, a worldwide leader in battery technology, has expanded its collaboration with Best Buy with more lawn and garden products offered in stores. Greenworks will participate in a new “Store-within-a-Store” experiential concept launching in Best Buy stores. The Greenworks display includes a curated assortment of 10 outdoor products: a mower, blower, string trimmer, chainsaw, two pressure washers and accessories.
Through October, the number of Best Buy stores with Greenworks products in stock will increase from 216 to 356 .
The Greenworks display comprises 65 sq. ft. and includes a curated assortment of ten outdoor products, including a mower, blower, string trimmer, chainsaw, two pressure washers and accessories. A large monitor showcases the products as well as categories available online such as e-transportation and riding lawn mowers. Graphics with QR codes link to an extended assortment online.