Grocery TV has announced the expansion of its in-store retail media network into pharmacies, providing brands and retailers with another key touchpoint to engage shoppers and provide valuable health-related information to pharmacy customers during their store visit. Grocery TV’s in-store digital pharmacy solution has been rolled out with a number of the retailers in its network including ShopRite Pharmacy, part of ShopRite, a leading regional grocer in the Northeast.
“For both retailers and brand advertisers, pharmacy represents a valuable touchpoint with customers, especially for healthcare, pharma, and fitness-focused products or services,” said Don Oelke, COO and co-founder at Grocery TV. “Many of the supermarkets in our network have pharmacies, so it was a natural next step to provide a tailored, in-store retail media experience for that part of the store.”
Health and wellness brands will be able to reach nearly 28 million shoppers in Grocery TV stores with pharmacies or expand their reach by including stores with proximity to major pharmacies.
Grocery TV Expands In-Store Retail Media Network In Pharmacy
