Grocery TV is partnering with the Hy-Vee supermarket chain. With more than 400 retail locations across the Midwest, Hy-Vee will leverage Grocery TV’s in-house technology to power more than 10,000 screens at key shopper touchpoints including entrance, checkout, service departments, aisles and end caps.
Grocery TV will connect Hy-Vee’s screens to The Trade Desk, enabling RedMedia, Hy-Vee’s retail media network, to manage their off-site and in-store campaigns from a unified platform. To complement
RedMedia’s efforts, Grocery TV’s experienced media partnerships team will drive incremental brand revenue by incorporating Hy-Vee into its network of more than 5,000 grocery stores.
Grocery TV & Hy-Vee Partner To Power One Of The Largest In-Store Retail Media Networks In Grocery
