Grocery TV, (www.grocerytv.com), an in-store retail media network with over 19,000 displays, has added 32″ digital displays to its new Front End product line, which is located in one of the most high-traffic areas of the store. Currently launched in a group of ShopRite supermarkets within the NYC DMA, Grocery TV’s new displays will continue being installed in more stores across its network.
“As marketers look for ways to better communicate with household decision makers throughout the physical store, we’re proud to create offerings that both improve the shopper experience and create high-impact touchpoints for retailers, brands, and agencies to better connect with their customers,” said Mike Pollack, Chief Revenue Officer at Grocery TV.
These Front End displays can be bought programmatically, have full video capabilities, and can target audiences on a national or regional level.
Grocery TV Launches Large Format Digital Advertising Displays At The Front End Of Stores
