H-E-B is making it easier for Texans to fill up the gas tank while stocking up on fresh produce or grabbing a quick meal on the go. The San Antonio-based retailer is giving a new look to its H-E-B convenience stores, introducing H-E-B Fresh Bites brand, which will provide customers more fresh options such as produce, prepared food, and convenient meal options.
The first H-E-B Fresh Bites opened at a new convenience store location adjacent to the Leander H-E-B on Ronald Reagan Blvd, which also features the company’s second True Texas Tacos restaurant. Additionally, the H-E-B convenience store in Lytle is currently undergoing renovations and will introduce the Fresh Bites brand when work is complete in the coming weeks. The Lytle location, which remains operational during renovations, also will include a True Texas Tacos restaurant.
With the opening of the Leander location, H-E-B has 12 convenience stores throughout Texas. Starting this year, the company will continue its plans to update the layout of the remaining convenience stores to the H-E-B Fresh Bites brand with many also including a True Texas Tacos. No plans or timelines have been set for updates to the other locations.
For on-the-go convenience, H-E-B Fresh Bites will offer customers an array of fresh options that go beyond offerings usually found at a traditional convenience store. H-E-B Fresh Bites locations will feature several refrigerated cases stocked with items such as fresh produce, salads, sandwiches, and sushi made daily, meat and cheese snacks, fresh juices, kombucha, and Meal Simple options. Throughout the store, customers will find nutritious and wholesome products, including H-E-B Select Ingredients items in addition to normal convenience offerings such as soft drink fountains, beer and wine, and other snacks.
H-E-B Convenience Stores Launch Fresh Bites Brand
