H-E-B plans to open two Joe V’s Smart Shop by H-E-B stores in Dallas, the first locations the multi-format retailer will open outside the Houston area.
V’s Smart Shop by H-E-B is an innovative price format that delivers a uniquely curated assortment of community focused products, and the most relevant high-quality, fresh products H-E-B is known for at even lower prices.
Joe V’s Smart Shop is committed to delivering the lowest prices in the marketplace with the highest quality fresh products for its customers, also fondly known as Smart Shoppers.
“With the introduction of Joe V’s Smart Shop to Dallas, we are excited to build on our longstanding presence in the area and commitment to serve more customers in this dynamic and growing part of Texas,” said Roxanne Orsak, H-E-B Chief Operating Officer. “As a multi-format retailer, we have developed a variety of brands and formats to best serve our customers across the state.”