The Hawaiian Tropic brand is using this end stand display to drive awareness of the Hawaiian Tropic Silk Hydration Weightless Cosmetic to the Walgreens beauty customer. The high profile display location within the beauty department at Walgreens helped to drive this awareness. This unit required a vehicle that could present products, messaging, and a tester unit in a high traffic, competitive area. The live tester establishes a connection with the customer. Consumers were able to try the product, which made an immediate effect on their senses: touch, smell, and sight. All units were pre-packed. All corrugated materials were made from 100% recycled content. This display was created by Pratt Display, 1975 Sarasota Parkway, Conyers, GA 30013; www.prattindustries.com.