HEINEKEN is addressing the growing work-life imbalance with The Closer, a whimsical, high-tech bottle opener that closes work applications when a bottle of Heineken is opened with it. Consumers can enter for a chance to win a Closer on the Heineken website.
Bram Westenbrink, Global Head of the Heineken Brand, said, “With the boundaries between work and personal time deteriorating, we want to spark a conversation about the importance of resisting social pressures to be in a constant state of work and encourage workers to reprioritize leisure.”
HEINEKEN Confronts Growing Imbalance Between Life And Work
