Hershey’s World Debuts Reese’s Stuff Your Cup Experience

Reese’s is bringing the Reese’s Stuff Your Cup experience to Times Square. Visitors can now have the Reese’s experience of a lifetime.
Reese’s Stuff Your Cup is a one-of-a-kind experience where Reese’s fans are invited to dream big and make their own one-pound, over-the-top Reese’s Peanut Butter Cup creation, featuring Reese’s peanut cup butter directly from the factory in Hershey, PA.
The attraction offers exclusive access to the special peanut cup butter that until now has not been found outside of Hershey, PA.
Once inside, fans can select from a wide variety of delicious mix-ins such as Reese’s Pieces, marshmallows, cookie bits and for the first time, potato chips. A Reese’s tasteologist will then expertly fold in the authentic Reese’s peanut cup butter into the oversized chocolate shell.
“We’re inviting tourists and Reese’s superfans to make their dreams come true in a whole new way by creating their very own one-pound Reese’s Cup,” said Suzanne Jones, V.P., Hershey’s Chocolate World.