Hypebeast, a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven commerce and content, is unveiling its first-ever U.S. flagship building in the heart of Manhattan’s Chinatown.
Spanning seven floors, the 25,000 sq.-ft. space will house all facets of Hypebeast’s ecosystem under one roof, including the HBX New York flagship store, Hypebeans café, event spaces, as well as an office headquarters.
Evolving with the dynamic perspective of HBX, the two-story space is meant to be fluid and ever-changing. On the ground floor, the space can seamlessly transform from a neighborhood “courtyard” into an event space, an exhibition, or pop-up. It will also be home to the first Hypebeans in the U.S., a destination dedicated to building community and connection while offering high-quality coffee and locally sourced treats. The second floor will showcase a global curation of over 40 coveted brands from both established and up-and-coming menswear, womenswear, and lifestyle labels. The third floor will feature an innovation space to house cultural activations and brand pop-ups, and the rest of the building will serve as Hypebeast’s headquarters in North America.
Hypebeast To Debut HBX New York Flagship Store
