Enhancing customer connection across all touch points underpins INFINITI’s comprehensive refresh. Central to the update is a new global retail architecture design, along with an evolved logo and new multisensory experience.
“The evolved look and feel uplifts INFINITI’s signature Total Ownership Experience and sets the scene for a bright new era,” said Asako Hoshino, Exec. V.P., Nissan Motor Co.
INFINITI’s new retail architecture blends a clean, minimalist exterior with an open, light-filled interior. The company is offering physical retail spaces that allow valued customers the opportunity to connect and interact.
Drawing inspiration from Japanese design philosophies, the new architecture pays homage to INFINITI’s rich heritage while providing a truly immersive experience for customers.
The exterior façade features a distinctive deep eave along the roofline that purposefully creates shadow and controls direct sunlight into the showroom. Inside, the showroom has been reimagined to enhance the feeling of spaciousness and support a seamless journey for the customer.
INFINITI Updates Retail Design
