Innit, a leading smart kitchen platform, has introduced a major upgrade to Shopwell, the personalized food discovery app. Shopwell’s powerful algorithms analyze food products at the ingredient level according to consumers’ nutrition profiles, enabling them to select foods that are a strong match with their diets and preferences.
The new version of Shopwell doubles its coverage to over 800,000 products updated daily including more organic and specialty foods, adds social sharing for Smart Shopping Lists, and integrates into the Innit platform to guide customers through the entire food journey. Shopwell eliminates the confusion of reading nutrition labels on food packages by providing consumers with a personalized score for each product scanned, helping users select foods based on their personal needs.
Eugenio Minvielle, President of Innit, said “Shopwell empowers you to know your food better, simplifying purchasing decisions with personalized advice. Now, we enable you to share with friends, follow top influencers to find new foods, and receive guidance throughout your food journey.”