Immertia has launched a ground-breaking technology that transforms regular product packaging into interactive digitally enabled packaging.
The platform, called Displai, (www.displai.io), uses augmented reality and smartphone technology to activate a hyper-realistic experience, where product packaging seemingly comes to life right in front of consumers’ eyes.
Consumers scan product packaging with their smartphone, activating an augmented reality overlay, which can present information, animate packaging, add clickable links, holograms, and more.
The virtual experience appears as if it was part of the packaging when viewed through a smartphone.
Interactive Packaging Platform Launches
