ISLAY distillery Bruichladdich has unveiled bold branding for its first-ever Global Travel Retail (GTR) exclusive gin, The Botanist Hebridean Strength. Glasgow-based creative agency Thirst, which recently reimagined the progressive distillery’s distinctive new outer-packaging-free Port Charlotte bottle, was charged with strengthening and amplifying the classic The Botanist brand for its first step into innovation – a higher-strength exclusive gin to stand out in a GTR setting. The result is an evolution of The Botanist’s classic identity, with a deep navy in place of iconic white, underlined in a thin red line to unite the respective products, with a clean mission statement – The Bolder Side of The Botanist. The Botanist Hebridean Strength branding sits beneath the messaging ‘A Bold New Travellers’ Exclusive’, and is aimed at encouraging seasoned gin lovers in transit to explore the bolder side of the classic Islay Dry Gin through its new richness of flavour and increased strength offering of 51.5% ABV.
The environmental concepts feature displays of wood, stone plinths, and 3D metal signage.
ISLAY Distillery Unveils Bold Branding For Travel Retail
