Jack in the Box has introduced its new off-premise-only restaurant prototype with the opening of a new location in Tulsa, OK. The new prototype was designed to meet the continued increasing demand for drive-thru service and digital ordering. At 1,350 sq. ft., the restaurant features a double y-lane drive-thru, a walk-up window for ordering, dual assembly kitchens and a dedicated pick-up window for mobile and third-party delivery orders.
The goal of the new prototype is to reduce buildout costs by around 20%, while also increasing real estate flexibility. The new model is designed for free-standing locations, but can be adapted to fit in a variety of spaces such as C-stores, travel plazas, and end-cap locations.
Eye-catching design elements include a “big red box” on the façade that pays homage to the brand’s namesake, and exterior lighting that turns to the brand’s signature purple to signify its late-night menu hours.
Jack In The Box Opens New Prototype
