Johnnie Walker has unveiled a vibrant Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American artist James Jean.
The vivid design for the Year of the Snake features a dynamic interpretation of 2025’s Zodiac animal and marks an extension of the collaboration between Johnnie Walker and James Jean, following last year’s popular design for the Year of the Dragon. His new design for 2025 symbolizes constant progression and self-reinvention, reflecting the values of Johnnie Walker.
James said, “With Johnnie Walker Blue Label Lunar New Year, we wanted to create a snake that felt different, new and innovative with respect for the past but also looking into the future with optimism, in the same way that Johnnie Walker stands for progress through the Keep Walking spirit.”
“It has become a tradition over the past 13 years for Johnnie Walker to release an annual Lunar New Year Blue Label bottle,. As these traditions are passed down through generations, we’re honored to play a role in making each Lunar New Year even more memorable,” said Josh Dean, V.P., Johnnie Walker, Diageo North America.
Johnnie Walker Renews Lunar New Year Partnership With Artist James Jean
