Jones Soda has teamed with Sub Pop Records and sister record label Hardly Art to promote 15 artists with albums dropping this summer. This is the latest collaboration between the two iconic Seattle companies both known for over 25 years of artistic innovation through music and imagery.
Through Jones’ REEL LABELS Augmented Reality label series, soda & music fans can see and hear exclusive clips from Sub Pop and Hardly Art artists by scanning soda bottles with the Jones mobile app. Artist bios, tour dates, and social media pages are promoted right from these clips, and are also featured on Jones’ social channels and through retail displays around the country.
The new animated labels will appear on Jones’ fan-favorite Berry Lemonade, Cream Soda, Green Apple Soda, Root Beer, and Orange & Cream flavors.
Bohb Blair, CMO, Jones Soda, said, “This partnership with Sub Pop turns our labels into mini-concerts. This program is sure to give our fans a uniquely Jones experience.”
Jones Soda & Sub Pop Records Partner For Summer Of Indie Music Promotion
