Joss & Main, a specialty retail brand catering to home decor enthusiasts, has opened its first physical store at The Burlington Mall, in Burlington, MA.
This first store makes a bold impression, with a statement exterior defined by large arches framing the entry. The signature arch is carried throughout the interiors, referencing the arcades of public marketplaces, town squares, and bazaars found in the heart of communities all around the world.
“Our store is designed to inspire our customers’ creative side,” said Adrienne Brown, Head of Joss & Main. “The hub of the store is an expansive arched marketplace, where customers can shop the latest trends in home decor. Beyond the marketplace, they can immerse themselves in seasonal trend capsules, or play around with swatches and tactile elements at our Design Studio with the help of our design experts.”
Throughout the store, tech tools make building a cart digitally via the Joss & Main app easy.