This display is an eye-catching football helmet shaped display that was designed to capture shoppers’ attention and encourage purchase. Its small footprint allowed for out-of-aisle placement and adjacencies, yet it was wide enough to hold four facings of Cheez-It boxes and Pringles with multiple shelf depths created to follow the contour of a helmet profile. Having all the needed snacks in one display made party time prep a snap for shoppers and the eye-catching football thematic captured shoppers’ attention. This display was created by Menasha Display, 1645 Bergstrom Rd., Neenah, WI 54956; Silver Award. (Web Site) www.menasha.com