The goal was to create a consumer-stopping thematic point-of-sale display program to disrupt the shopper, excite the field and drive sales and retailer excitement. To accomplish this goal, a mobile display was created for Kellogg’s Pop-Tarts that would allow the display to be moved within a store, have the durability to last several months, and tie into the national “Pop-Tarts in a Toaster” campaign. This larger than life, iconic toaster shaped display was as an immediate reminder to consumers how easily Pop-Tarts can be part of a quick breakfast. The Pop-Tarts popping out of the top at random angles break the lines of sight in a store to disrupt shoppers. The Kellogg’s Pop Tarts Toaster Display won the Gold OMA in the Food, Semi-Permanent category, and was created by Menasha Display, 1645 Bergstrom Rd.,Neenah, WI 54956; (Web Site) www.menasha.com
Kellogg’s Pop Tarts Toaster Display
