Keystone Light recently brought back its popular “The Hunt” promotion, giving consumers a chance to find a blaze-orange can that signals the start of hunting season. Consumers who find one of the elusive cans hidden in 30-, 24- and 15-packs of Keystone Light get a chance to win exclusive blaze-orange gear from Keystone Light’s partnership with outdoor lifestyle-apparel company Realtree, including jackets, shirts, a cooler and more.
Consumers can also scan a QR code on all other cans, packaging and retail displays for a chance to win Realtree camo gear from Keystone Light, which is also available to purchase online.
“We heard our fans loud and clear: they wanted The Hunt, so Keystone Light delivered,” said Mauricio Suarez, Assoc. Marketing Manager for Keystone Light. “We love the outdoors and hunting, and this is a great way to bring the thrill of the hunt back to Keystone Light.”