Keystone Light has introduced limited-time summer packaging that is an ode to the many outdoor spaces where Keystone Light is best enjoyed, from mountainsides and lakes to forest landscapes. And the piece de resistance? A Keystone Light-branded utility task vehicle (UTV) – available for legal-age consumers to win and local distributors to put on display.
“Keystone Light is all about the outdoor life and we’ve been hearing from fans that they appreciate packaging that reflects that, too,” said Bill Holland, Associate Marketing Manager for Keystone Light. “This is our tribute to wide-open spaces, summertime bonfires and the beauty of nature.”
The new packaging and UTV contest are part of Keystone Light’s continued courtship of rural consumers, an important demographic that accounts for more than 60% of the brand’s sales.
The beer has sought to create authentic connections with an audience that has a specific love of the outdoors, community and camouflage any time of the year. That includes an ongoing partnership with outdoor lifestyle company Realtree, which features a Keystone Light custom camo pattern that’s appeared on hats, shirts, coolers – and this summer’s UTV
Keystone Light Celebrates Summer With A New Look
