After a busy year of celebrating fishing and hunting, along with honoring military service members, Keystone Light is refreshing its cans and packages. The design is aimed at appealing to the brand’s core rural and new legal drinking-age consumers.
Thanks to its eye-catching gold accent colors and inviting design, the updated packaging helps the brand stand out at retail. For the first refresh in seven years, even the Keystone Light logo has been tweaked, looking bolder and more modern. Returning to every can is the brand’s classic catchphrase, “Always Smooth.”
“We wanted to bring more of the outdoor lifestyle our consumers love to our cans and packaging,” said Keystone Light’s Marketing Mgr., Matt Lafferty.
Keystone Light Launches Refreshed Cans And Packaging
