In honor of Military Appreciation Month, Keystone Light is partnering with the United Service Organizations (USO) and Country-Soul singer Drake White to rally communities across the country and give a Smooth Salute of gratitude to service members.
Keystone Light’s Smooth Salute program makes it easy for fans to send written thank you messages directly to their local USO centers.
Fans who scan the QR code on the new limited-time Keystone Light Stars and Stripes packaging are able to send a thank you message directly to their community’s USO center for their local service members. Fans who send a message will be entered for a chance to win a trip to Nashville for a private military appreciation concert with Drake White and local service members. Runner-ups also have the chance to win a commemorative t-shirt.
The Keystone Light, Smooth Salute program is a full marketing campaign that includes limited-edition Summer and Stripe’s thematic packaging, and creative assets across OOH, social, and retail channels.
Keystone Light Launches Smooth Salute Program
