King’s Hawaiian partnered with professional soccer’s Alex Morgan for the brand’s “Be the Game Day Hero” campaign. The campaign celebrates the real MVPs of game day: parents and caretakers who lovingly juggle it all, from shuttling their kids to youth soccer practice to packing the pre-game snacks that fuel them – and so much more.
As part of the campaign, King’s Hawaiian hosted a sweepstakes, promoted via in-store signage, that offered opportunities to score gift cards and a virtual meet-and-greet between a winning youth soccer team and Alex Morgan herself. In addition to the partnership with Alex Morgan, the campaign featured a collaboration with American Youth Soccer Organization (AYSO), which will include King’s Hawaiian advertising at the organization’s events and in AYSO email blasts.
King’s Hawaiian Celebrates ‘Game Day Hero’
