Kodak has taken its standard-setting KODAK PROFESSIONAL ENDURA Transparency Display Material and made it even better by leveraging new technologies within its imaging science research group. KODAK PROFESSIONAL ENDURA Transparency Display Material is a translucent-base color transparency material for use on illuminators without built-in diffusers. Commercial labs, specifiers and global brands use ENDURA Transparency Display Material for large displays (such as trade show stands and booths), in-store point-of-purchase materials, and indoor transit displays (such as airports, subways, etc.). Dennis Olbrich, General Manager, Film, Paper & Output Systems and Vice President, Personalized Imaging, Eastman Kodak Company, said, “Leading brands working with our customers require stimulating output that immediately grabs and then holds the consumer’s attention. To create this, they need to have a high-quality media onto which they print the images. Our KODAK PROFESSIONAL ENDURA Transparency Materials have led the industry in quality and durability and will do so even more with this new version.” For more information, visit www.kodak.com