Kraft Macaroni & Cheese Changes Its Name To Kraft Mac & Cheese

For 85 years, Kraft Mac & Cheese has been America’s original and favorite comfort food, with over a million boxes sold every day.
Today, Kraft Mac & Cheese is unveiling a new brand identity that includes an updated logo, noodle smile and even a new name that redefines Kraft Mac & Cheese as feel-good food for everyone.
The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging. The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand. The iconic blue box now features just a single-color hue of blue and amplifies the brand’s most recognizable asset – the noodle smile.
Victoria Lee, Kraft Mac & Cheese Brand Manager, said, “There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers.”