Krispy Kreme and its partner Shaquille O’Neal announced that construction of an all-new shop on the site of its historic Ponce de Leon location in Atlanta is underway, after the original shop built nearly six decades ago was destroyed by arson in 2021.
The Hot Light shop will serve Krispy Kreme’s classic menu, including hot Original Glazed doughnuts, as well as limited time offerings for dine-in, pickup via drivethru and for delivery.
The shop also will pay homage to the brand’s history serving the Atlanta community as well as the original shop, including an interior custom mural and plaque, and a refurbishing of the iconic Krispy Kreme heritage sign that dates to the 1960s. The shop’s design allows for an abundance of natural light, a cheery and bright dining room, and an enhanced doughnut theater experience.
“We’ve struck a balance of modernization and honoring the historical significance of our Ponce shop’s location,” said Dave Skena, Krispy Kreme Global Chief Brand Officer.