Kroger Adds Upcycled Bread To Lineup

Kroger is offering customers more items with upcycled ingredients with the addition of two new Simple Truth products to advance sustainability.
“We are continually looking for creative and innovative solutions to support our vision of creating zero-waste communities,” said Juan De Paoli, V.P., Our Brand, Kroger. “Our customers sharing in that commitment by recycling packaging and purchasing products made with upcycled ingredients, alongside our efforts to advance sustainability, makes important progress toward eliminating waste and creating healthy communities.”
The retailer is expanding its product selection containing upcycled ingredients with the addition of Seeded Multigrain Bread and Multigrain Quinoa Bread to the Simple Truth sustainable lineup, both Upcycled Certified by the Upcycled Food Association. The designed from scratch bread is blended with upcycled barley, wheat and rye grains, with each variety topped with delectable ingredients like sunflower, flax, black sesame, pumpkin seeds and quinoa.