Kroger and Bed Bath & Beyond, have announced a strategic collaboration to directly offer Kroger customers an extensive selection of the most sought-after goods for the home and baby products carried by Bed Bath & Beyond through Kroger.com as well as a small-scale physical store pilot at select Kroger Family of Stores.
Stuart Aitken, Kroger’s Senior Vice President and Chief Merchant & Marketing Officer, said, “This collaboration will bring Bed Bath & Beyond as well as buybuy Baby products to our e-commerce and in-store experiences, expanding the ways we can help celebrate those first homes, moves to college, growing families and more. Now, when visiting a family member’s new home, loved ones can surprise them with a meal and a new set of dishes to serve it on in one convenient shopping experience.”
Kroger And Bed Bath & Beyond Collaborate To Expand Kroger’s Home & Baby Offering
