Kroger’s food predictions for 2021 include: 1. Futureproof Foods. Shoppers can expect to see more foods with added benefits to support immune health, gut and brain health, energy levels and stress management. 2. Seeking Comfort. Easy-to-prepare comfort foods are on the rise as consumers look to balance convenience and quick preparation times with flavorful meal options. 3. Ketotarian Foods. The “ketotarian” diet: is a plant-based spin on traditional keto guidelines. 4. Global Flavors & Restaurant Favorites Hit Home. More than 60% of Kroger shoppers are spending more time cooking at home. Consumers will spice up their weekly routines by experimenting with global flavors and recipes that recreate their favorite travel experiences or restaurant meals at home. 5. Mushroom Mania. Consumers should expect to see mushrooms play a starring role in a variety of new products in 2021, including blended plant-based proteins, condiments, spices, and seasonings. 6. For the Planet. Consumers are more interested than ever before in the environmental impact of their lifestyle choices. Consumers will find a growing selection of eco-friendly products that reduce their carbon footprint, including plant-based and plant-blended meats and sustainably packaged products. 7. Fresh Innovation. From no-cry onions to in-store hydroponic farms to plant-based coatings like Apeel™ that extend the shelf life of produce, shoppers will see more innovative solutions.