KUIU recently turned to Changeup, Inc., a Dayton, OH,-based design firm, (www.changeupinc.com), to design its first flagship store in Dallas, TX. KUIU needed to create a space that demonstrated its expertise, unparalleled gear, and didn’t just look like another outdoor retail store.
The store’s striking visuals inspire shoppers to envision themselves on their once-in-a-lifetime adventure. From the epic exterior windows featuring KUIU’s outdoor apparel in action, to a tailored concierge shopping experience, it designed powerful moments for customers to learn more at every touchpoint.
It was important to find solutions to simplify the intricate product story, such as the Pack Experience section of the store which is customizable and ensures shoppers have the correct gear for their journey. Every detail helps get customers in the right mindset for their trip, further building anticipation and excitement.
KUIU is looking to continue expanding their signature in-store retail experience to several markets across the Untied States.
KUIU Opens First Flagship Store In Dallas TX
