La Sportiva, maker of the world’s finest mountain gear, has opened its first premium retail store in the U.S. in Boulder, CO.
The new location features products from La Sportiva’s entire collection, from climbing and running shoes to ski touring gear and premium apparel.
“We are not just opening a store; we are creating a hub for the outdoor community,” said Jonathan Lantz, President of La Sportiva North America. “Boulder is renowned for its amazing access to climbing, trail running, and backcountry skiing. This store is designed to be a gathering place for mountain athletes, where the local community can come together to share their passion, experiences, and knowledge about the sports they love.”
This new location is part of a global brick-and-mortar strategy that aims to further integrate the brand into mountain towns across the world.
La Sportiva Opens First Premium Retail Location In U. S.
