Labatt is taking an icy trip back to the 90’s with retro cans for the 2023-2024 hockey season. This year, as a proud partner of the Pittsburgh Penguins, Labatt is highlighting the fan-favorite, throwback Penguins jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light.
Corey Berger, Assoc. Brand Manager for Labatt USA, said, “Pens fans loved that era on the ice. We know these nostalgic jersey cans will put that energy in the fans hands this season.”
On the front of the can, the classic Penguins logo is displayed. The back features the yellow diagonal “PITTSBURGH” text, a nod to the jerseys the Penguins wore in the 90’s. The Labatt Pittsburgh Penguins Jersey Cans are available in a variety of options including 30 and 15 packs of 12-ounce cans, as well as 24-ounce cans.
Labatt Debuts Retro Pittsburgh Penguins Can Design For The 2023-2024 Season
