Lay’s headed to the desert for the first time to transform Coachella into a festival of flavor.Festivalgoers could experience Lay’s through Lay’s FRESH 4D, an immersive tasting experience at the exclusive Lay’s Potadomes, and the multi-sensorial Lay’s Lounge.
Inside the larger-than-life Lay’s installations known as “Potadomes” in the Coachella campgrounds, fans could partake in a reservation-only, seated four-course tasting experience. They were the first consumers to ever experience Lay’s potato chips in their freshest form, with potato chips served less than 24 hours after they are made. These Lay’s chips were made from more than 500 pounds of Lay’s proprietary, 100% sustainably sourced, West Coast-grown potatoes sourced from Lay’s agriculture partner farms as part of Frito-Lay’s commitment to promoting sustainable farming.
Melissa Miranda, Sr. Marketing Dir., Frito-Lay , said, “We’re excited to be the first food brand to have an experiential presence at Coachella, bringing our fans a unique experience.”
Lay’s Appears At Coachella With Lay’s Fresh 4D
